Everything Matters

In business, everything matters — no detail too small — everything you do tells a story.

• The tone of your copywriting
• The font on your website — including colour, size, leading and kerning
• How far down the page you have to scroll
• Whether auto-complete works correctly
• Keeping a tidy workspace
• Replying to customers on social media
• Preparing for meetings and turning up on time
• The music playing in your showroom
• The clothes you wear in the workplace
• How you name files and folders
• Tabs or Spaces
• Readable code with comments
• Keeping online forms short and to the point
• Communicating clearly with your colleagues
• Testing your work
• Saying thank you
• Keeping accurate records
• Clear and transparent pricing
• The quality of your packaging
• The timeliness of your shipping
• Paying bills on time
• Doing what you say you’ll do

Getting the big things right brings people through the door — but it’s the small things that show who you really are, and keep people coming back. Everything matters.